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ibb banking diploma

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Description
  1.  
  2. Contents
  3.  
  4. 1 From Sumer to Social Media 9
  5. 1.1 The Backdrop 9
  6. 1.2 The Theorists 10
  7. 1.3 Creating a Better Model 11
  8. 1.4 Communication Barriers 12
  9. 1.4.1 Barriers caused by structure 13
  10. 1.4.2 Intrapersonal hindrances 13
  11. 1.4.3 Interpersonal obstacles 14
  12. 2 Understanding Semantic Noise 15
  13. 2.1 The role of linguistics 15
  14. 2.2 Chomsky’s Contributions 17
  15. 2.3 S.I. Hayakawa’s Contributions 17
  16. 2.4 Exploring the concept of shared meaning 19
  17. 2.5 Beyond the sound bite
  18.  
  19. 2.6 Listening is an action 22
  20. 2.7 Recognizing non-verbal cues 24
  21. 2.8 Examples in business 24
  22. 2.8.1 The division president’s assistant and the operations analyst 24
  23. 2.8.2 The reluctant Chief Financial Officer (CFO) and the accounts payable (AP) manager 26
  24. 2.8.3 Too abstract, too detailed or just right? 27
  25. 2.8.4 Avoid emotionally loaded words and phrases 29
  26. 3 Internal Communications 31
  27. 3.1 Project teams 31
  28. 3.1.1 Understanding Group Dynamics 31
  29. 3.1.2 Establishing your purpose 33
  30. 3.1.3 Go! Ready, set? 34
  31. 3.1.4 Analyzing your audience 35
  32. 3.1.5 Choosing your channels 37
  33. 3.1.6 Handling updates 37
  34. 3.1.7 Opinion leaders in the organization 38
  35. 3.2 Employee communication 38
  36. 3.2.1 How does a communication audit work? 40
  37. 3.2.2 Working toward favorable outcomes 41
  38.  
  39. 3.2.3 An example that worked 41
  40. 3.3 Business process documentation 43
  41. 3.3.1 Document in detail 43
  42. 3.3.2 Review and analyze 44
  43. 4 External Communication 45
  44. 4.1 Marketing communication 45
  45. 4.1.1 Writing an actionable plan 46
  46. 4.1.2 Coordinating messages 48
  47. 4.1.3 Getting the timing right 48
  48. 4.1.4 Measuring results 49
  49. 4.2 Community outreach 49
  50. 4.2.1 Choosing an option to complement your business 50
  51. 4.2.2 Planning the campaign 51
  52. 4.2.3 Review objectively 52
  53. 4.2.4 Building goodwill 52

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